Here’s Joe’s “Tip of the Day” – feel free to quote me on this one – use it, borrow it, or ignore it – that’s up to you. And today’s tip is…
The key to successful networking is consistency.
Now, before I drop the mic, let me explain…
Unless you have been living under a rock, you are familiar with the term “networking”. Well, this networking this can take many, many forms. You can network over coffee, lunch, drinks, walks, weekends, speed networking, group networking, power networking – and of course, there are also plenty of ways to network using your favorite mobile device.
Bottom line is that if you have any desire to network (which you should), there are endless opportunities to do so.
But here’s the deal, if you show up to a group, shake a few hands, kiss a few babies, and hand out/collect some business cards, then never go back, odds are that you have just wasted your time.
Remember this – people buy from people they like.
I know you will say, “Hey Joe, where are you going with that gun in your hand?” Oh wait – that’s a song – scratch that. (sorry, bad joke – old song)
But you will say, “Hey Joe, I’m not selling to these people, I’m just networking.”
And to that, I will politely call BS.
Newsflash: Networking EQUALS Selling. The product is YOU!
So, with that as the backdrop, if we revisit the “people buy from people they like”, then guess what – if they don’t know you, then they aren’t going to have a chance to like you. And if you don’t show up on a regular basis, they can’t get to know you.
Get the picture yet?
Show up = They know you = They get to like you = They buy!
All of that requires … yes, you guessed it – CONSISTENCY.
And here’s second “bonus” tip for you at no extra charge:
You should network before you need to network.
If you are on board with my first tip and do the simple math, you can see that effective networking takes time. So, if you wait until you are in desperate need of networking, then you are too late. Start now, when you hopefully don’t need it, so you are prepared when you actually do.
There you go – two tips in one blog – such a deal!
Now go out there and network – consistently!!
(Oh yeah, and share this if you love me. Think of each share as a deposit in your good Karma bucket!)